ASHAWAY

ASICS
ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach we have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike.

BLACK KNIGHT

CARLTON

DUNLOP

HEAD

HI-TEC
HI-TEC SPORTS was founded in 1974 in the appropriately named village of Shoeburyness, in Essex, England. Our original success grew from the breakthrough design and development of Hi-Tec's first ever shoe, THE HI-TEC SQUASH, specifically designed for the then fast growing game of squash. An industry benchmark then and now, few shoes in athletic footwear history have recorded unit sales of over 18 million pairs worldwide to date. The Hi-Tec Squash remains Britain's all time best selling sports shoe model to this day.

It was not until 1982 that the Hi-Tec brand name and logo were globally launched as a result of our decision to become a major worldwide sports brand. The innovative, successful global development of our brand became a casebook study at the Harvard Business School. Today we are proud to report that there are over 500 Hi-Tec styles being commercialised throughout 80 countries world-wide, under the Hi-Tec Outdoor, Hi-Tec Court, Hi-Tec Golf, Hi-Tec Sport, Urban collections and Magnum brands. A whole family of great products for sports and footwear enthusiasts.

In the United Kingdom our commercial strategy has consistently been to focus on the mid-price market segment, and as a result Hi-Tec has secured wide and varied distribution to include both sportswear retailers and general "high-street" shoe shops. This aggressive distribution orientation has positioned Hi-Tec as one of the four unit volume leaders throughout the UK sports shoe market consistently over the last ten years.

KARAKAL
The Karakal brand originated in Belgium in 1978 and was the property of SPGS Dendermonde Belgium. The Karakal brand mark was used on shoes, rackets and clothing.

Karakal UK started distributing in the UK in 1981 and in 1985 purchased the rights to the UK & Ireland. In 1991 a new company was formed called Karakal Worldwide Ltd and the rights to the rest of the world were purchased.


The original Karakal logo was a Lynx, but in 2002 the logo was changed. Starting with the Turkish translation of Karakal, meaning 'Black Ear', and the fact that KARAKAL has three 'A's, it was decided to use the outside pair as 'Black Ears' and exaggerate the centre 'A' with a dot below, which can be interpreted as a ball or shuttlecock. The new name logo and the 'A' ball give instantly recognisable brand marks that continue the Karakal ethos of quality and value for money that the original Karakal Lynx stood for.

Karakal now have distributors in over 40 countries and still specialise in racket sports equipment.

Mission Statement
Our mission is to provide our customers with superior quality racket sport products and the very best in innovative ideas, design and technology. We aim to constantly advance our products through listening to our customers' requirements and developing new technologies to cater for them. We call this Evolution by Design. Our company tries to exceed our customers' expectations of product quality, service and expertise.

MIZUNO
Since its founding in 1906,Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for our activities.

Each and every one of us is guided by the ideal of true sportsmanship. Our corporate philosophy :
"Contributing to society through the advancement of sporting goods and the promotion of sports" is clearly reflected in our strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology.

Our product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive" , "health" and "environment" fields. Our starting point is the "competitive" field and here,Mizuno will further specialize in event-specific products in order to continue to meet the needs of athletes.

Due to a growing awareness of personal health arising from the graying population, we will also be marketing products and events in the "health" sports field. And in the "environment" fields, since launching the environmental initiative CREW21 in 1991, we have made steady progress towards greater environmental friendliness throughout all of our activities.
Today, the high quality products that only Mizuno can produce,are relied upon by athletes throughout the world. We produce superior quality equipment for serious performance,through the artful combination of technology and craftsmanship.

PENN

PRINCE
From its origin as a manufacturer of tennis ball machines, Prince has proven itself to be an industry leader in the innovation and manufacturing of performance racquet sports products. Prince has continually revolutionized the game with introductions of racquet technologies such as "Oversize" and "Longbody" and most recently with O3 and Speedport. Prince is committed to continually delivering top-quality tennis products in all categories - outfitting players with the very best in footwear, apparel, strings, balls, accessories, and more.

Prince has leveraged its international exposure by sponsoring some of the sport's most elite athletes, including Maria Sharapova, Nikolay Davydenko, Jennifer Capriati, Patrick Rafter, Jimmy Connors and Martina Navratilova. Their success at the highest level of competition has heightened consumer interest in the brand as well as the sport of tennis overall

REYDON

RUCANOR

SLAZENGER

TRION:Z

UNDER ARMOUR

WILSON

YONEX

Products also available in-store from:

ADIDAS
Adidas was founded in 1924 by adolf dassler and are now the largest sportswear manufacturer in europe. the biggest sport they deal in is football with a whole range of adidas football boots like the adidas predator worn by players such as david beckham, stephen gerrard and michael ballack

LOTTO

NIKE
When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees.

Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd.

Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people.

That includes more than 30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

REEBOK
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women's categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.



REEBOK'S VISION
Fulfilling Potential
Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable.




REEBOK'S MISSION
Always Challenge and Lead through Creativity
At Reebok, we see the world a little differently and throughout our history have made our mark when we've had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand's unlimited creative potential.




REEBOK'S POSITIONING
Celebrate Individuality in Sport and Life
Reebok understands that people are, above all, unique. Reebok's positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.




REEBOK'S PURPOSE
To Empower Global Youth to Fulfill their Potential
Reebok recognizes that it has a responsibility to make a positive, lasting difference in the lives of our consumers, employees, partners and the world at large. For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort. In 2007, Reebok expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand, 'To empower global youth to fulfill their potential.' The primary pillar of the platform is Reebok 4 Real, which combines and maximizes the energy, resources, funds and passion of employees, athletes and artists, and our retail partners to create a 'network of empowerment' that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives.

UWIN

VARIOUS